Trinidax Limited, Jalingo, Taraba State, on Tuesday officially flagged off its “Brand to Win with Trinidax” campaign promo, an initiative designed to provide affordable, professional and accessible branding solutions for political aspirants, campaign organisations, businesses and members of the public ahead of the 2027 general elections.The event, held at the Trinidax Complex in Jalingo, brought together distinguished guests, political stakeholders, business leaders, customers, partners, supporters, members of the creative community and other well-wishers to witness the launch of the campaign.
The initiative is built around the belief that effective campaigns require more than political messages; they require visibility, identity, consistency and strategic communication. Speaking at the occasion, the Chief Executive Officer of Trinidax, Mr. David Aguomo, welcomed guests and explained that the campaign was conceived to make quality campaign branding more accessible and affordable.
According to him, “quality campaign materials should be accessible, affordable, professional, and delivered on time.” He explained that through the initiative, Trinidax is offering
subsidised campaign branding packages, including a 20 per cent discount on selected campaign materials and free waybill for eligible orders.
The packages cover a wide range of campaign and promotional materials, including T-shirts, caps, flags, posters, banners, stickers, souvenirs, billboards and
digital campaign materials. Aguomo emphasised that the initiative goes beyond printing, noting that Trinidax seeks to help individuals and organisations communicate their vision, build their identity and connect effectively with their audiences.
The CEO described the strategy behind “Brand to Win” as being anchored on three major principles:
Accessibility, Affordability and Impact. He said the company intends to leverage its creative and printing capacity to support political aspirants and campaign teams while also creating opportunities for designers, printers, marketers, logistics providers and other players within the
creative economy.
The programme also featured an introduction to the Trinidax brand by its Brand Ambassador,
Hon. Eltopzy, who highlighted the company's identity, services and commitment to innovation, quality and customer satisfaction. A major highlight of the event was the special reception for
DeeYasso, the celebrated Nigerian music producer and creative personality. His arrival generated excitement among guests and supporters, with the event recognising his creative journey and achievements as part of the broader message of talent, branding, excellence and visibility.
The presence of DeeYasso further reinforced the campaign's emphasis on building strong personal and professional identities capable of connecting local talent with wider audiences. The event also included an inspection tour of the Trinidax Complex, giving guests an opportunity to see the company's facilities, printing operations, creative services and production capacity.
Distinguished guests and stakeholders delivered goodwill remarks, commending the initiative and encouraging Trinidax to sustain its commitment to quality service, innovation and local enterprise development. The “Brand to Win” campaign is expected to provide campaign stakeholders with an opportunity to begin their branding preparations early, take advantage of subsidised packages and develop consistent visual identities ahead of the 2027 political season.
The organisers stressed that the initiative is not limited to politicians. Customers, supporters, businesses, organisations and members of the public can also benefit from Trinidax's branding and promotional services. The official flag-off marked the beginning of the campaign, with Trinidax reaffirming its commitment to professionalism, timely delivery, customer satisfaction, creativity and continuous innovation.
In his closing remarks, the CEO expressed appreciation to the management and staff of Trinidax, creative teams, partners, customers, fans, supporters, invited guests and everyone whose contributions helped bring the initiative to life. He encouraged political aspirants and campaign organisations to begin their branding preparations early and make strategic use of professional communication and visual identity.
The event ended with the official flag-off of “Brand to Win with Trinidax,” signalling the company's readiness to support customers with professional branding solutions as the country moves toward the 2027 election season.
“Print. Brand. Be Seen. BRAND TO WIN with TRINIDAX.”
